Texual analysis 2

Here it goes- OK GO

Trish Sie and Self- directed

 





 

The genre of this music video is Indie Pop. The music video has an element of Indie to it, due to being a relatively simplistic idea of choreography on running machines. This also is likely to have been low cost. The pop part is represented by the bright colours used in the outfits and the fact that there is choreography in the music video, which is a convention of pop.

 

The relationship between the lyrics and visuals

The title of the song is Here it goes again. Within the lyrics there is a lot of repetition of the title and this links with the choreography on the treadmills and how they are repeating the same movements over and over.

 

The relationship between the music and the visuals

The movement of the visuals within the music video is in time with the music and this makes it flow easily. As well as this the use of instruments in the music are simple, which is similar to the formation of the music video.

 

There are not any close-ups in this music video, and it appears to have been film using a single shot set up. This also creates a simplistic touch and could represent the simplicity of life, and how repetitive it can be.

 

This music video is concept- based as treadmills do not particularly have any relevant link to the song itself and therefore it doesn't clearly make sense.