Camera movement- it is used to follow or track the artist. It can either be tilts, pans, tracking and crane shots.
Mise-en-scene - it puts the importance on the representation of something.
An example of this is in Olly Murs' Busy:
Basically, the mise-en-scene in this music video represents him as living his life the way that he thinks is normal and focusing on his partner despite everyone else thinking he is crazy. The manikin of his wife helps to create this craziness to his life as she is seen as not being real. However this is not the case and it is more that everyone else is to busy rushing about in their lives, that they forget to notice what is really important to them.
The bright colours of sunshine and the warm, comforting colours of the wallpaper and furniture help to create this homely feel, for which is the deeper meaning within the song. Mad by Neyo is also another example of this:
The music video involves him walking down a road alone which represents the isolation that he feels from his lover. The use of dark costumes and lighting also aims to create the dark mood that he is feeling due to the situation that he is in. By being in black and white makes it feel sad, like the lyrics.
Editing- Jump cuts is the predominant editing technique use in music videos. This is due to it allowing sudden change from one scene to another. Fade and dissolves are also relatively common.
However the conventions do slightly differ depending on the genre in which the music video falls.
In hip hop videos the conventions are:
- Party/club locations
- Alcohol
- Long establishing shots
- Money, big houses
- Attractive women
- Artists are involved
An example of this by Enrique Iglesias and Pitbull- I like it
However in Indie/ rock videos they are:
- Often black and white
- Artist/band shown throughout
- Extreme close ups and longs shots used
- Fast paced
- Special effects
This is an example by Kings of Leon- Pyro
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